Wednesday, November 30, 2016

The Next New Thing

According to The New York Times article by Andrew Pollack, a new tech that can be implanted into the brain to allow movements using only your thoughts gives new hope to the disables in the neurology department (2006). An idea derives from this article to develop an implant device that does the same thing but over wireless. The idea is to market the new media as part of the functions of smartphones combine with cloud storage. The implant would act as the alternate memory storage, expanding human ability to store text information that is connected to the individual's smartphone. For example, if the person wants to call a friend he/she will active the wireless earphone connecting to their smartphone and simply by thinking of pressing the call button to that specific contact in memory. Similarly, the function is also useful in presentations. For example, the presenter will use their thoughts to control the PowerPoint in the computer that's connected to a projector, instead of controlling it from a physical device such as a smartphone, they can utilize the implanted device to control displayed visual materials along their speech. Additionally, the new media can also replace traditional passcode entry on smart devices which adds more security to prevent identity theft to personal accounts. Much similar to voice control devices that we have nowaday, what's different is to control the device using thoughts. The implant wireless device that connects to smart devices will open up opportunities to verbally disabled individuals, allowing them to express themselves through texting controlled by their thoughts. In conclusion, the new media will mostly act as an alternative in human ability to store information and allowing convenient motionless access to those information, and will fully connect the individual to their smart devices over wireless.

Wednesday, November 23, 2016

P2P File Sharing

What is file sharing? In the early ages of ARPA (Advanced Research Project Agency), what is known today as the Internet, it is funded by the Department of Defense (DOD) to be used for military purposes and is used by scientists and technologist to share information from their researches. Later become ARPANET as the result of successfully connecting multiple computers to share information. As it continues to develop and have gotten public attention, it is now what we known as the Internet that connects all computers regardless of their geographic location. "It is important to note that the early adopters of the Internet, many of whom were technologists and scientists, strongly believed in the idea of sharing information for mutual benefit...the Internet was created by the government for the purpose of sharing information for scientific discovery", says in the article "Online Piracy and the Emergence of New Business Models" by David Choi and Arturo Perez. As a result, file sharing means one's ability to access the codes to the system and is free to use the system to their own best advantage, and then have their discoveries from research available in the system for other users to have access to. Therefore, file sharing is to ensure all the Internet users to share as to communicate with each other about each of their contributions and discoveries from research. It is also a way of organizing information in one place for ease to access in the long run.

What is P2P File sharing? As mentioned in previous post, that the Internet exist as a system that opens resouces to all users that its purpose is to continue to improve the system for any creative ways to use it. It was meant to be a public project where all its sources including system codes and data is make available to any user who wishes to access it, and the rule of the game is to share all findings by having all information stored in the system available to public access for users and to make future improvements. Therefore, P2P (peer-to-peer) file sharing has it in its name that it is from one user to another in an open platform where it allows all Internet users are free to access the information, and it ensures those who find a new and creative ways to utilize the system to share information as well as to share accesses to the advantages with the rest of its community and so on. P2P file sharing can be understands as an unofficial way to share information within the community of internet users that operates solely on the users' will to share and on the bases of free to access.

Today, P2P file sharing is what makes up a relatively large percentage of the amount of traffic on the Internet. For example, YouTube was first used as a free online platform where users can share video contents of any sorts that they have the legal rights to possess. And by uploading the video content onto YouTube, other users who visits the website can access and view those contents free of charge. Thus, the user who uploads the content is sharing it with the community build on the website as well as benefiting the entire community of Internet users who can now have access to that specific content free of charge any time they want to.

 

Monday, November 21, 2016

Wiki So Far

In our class wiki which is an opened collaborative lists of research work done by students since 2008. The content focuses on the many ways new media contributed in parts of and how it impacts each categories such as: the ways social media impacts marketing, how effective are business on social media and the impacts of branding using these technology. On my part, I'm currently working on a new wiki page that will be added to our class wiki under Marketing section. I will be discussing about Digital Marketing also known as Internet Marketing as a result of new media in the business job field. My contribution to our class wiki will introduce Digital Marketing as well as its function in impacting businesses; and how new media creates this new job title.

As a Digital Marketing student, I've learned the role of Internet marketing in businesses. It is very clear to me that Digital Marketing can eventually over take traditional marketing as we continue to advance in innovative technologies, and the fact that new technologies are build on the basis to make everyday live more convenience.  

Wednesday, November 16, 2016

Advice

In this digital era, where things are constantly changing every second on the Internet, it is difficult to determine the potential benefits of these new technologies have on education now and in the future. Can education utilized new media to stay updated with the younger generations?

I personally suggest that colleges should maintain a good standing with the latest technology that influences its students' way of learning, and to do so can better prepare students for the opportunities that the job field requires. For example, in addition to the excel trainings, colleges can adapt to Twitter or blogs such as WordPress in some of its common courses and liberal art courses. It will ensure that students with a college degree is up-to-date with technology that the job fields required for entry level titles in businesses. Also, many businesses and media news are highly active on these social platforms. By encouraging students to interact course materials with each others through the media can ensure students are being exposed to the right kind of information that they need to stay informed about social current events, make learning more relatable to everyday life. Doing so can lead to a more productive learning environment where students are encourage to learn even outside of the classroom, and for those who are juggling in between jobs and school will make learning seem less restricted physically, and it allows these students to make better time managements while still have the chance to communicate and exchange ideas with fellow classmates.

In conclusion, new media can transform learning into a more modern, and it allows new media to become an official tool for interactive learning and teaching.

Privacy

There seems to have no 100 percent privacy protection in this digital information age. Facebook who is one of the biggest social media network promises its users to continue to improve their security protection, to give users more control on who they want to share their personal posts such as pictures. However, even the founder of Facebook, Zuckerberg's holiday family picture is not entirely protected against third parties when it is intended to be shared within the family circle. Which it raises the question, how can we ensure that our privacy is protected against unauthorized usage, or even to securely prevent from identify thief and other information leakage?

To understand privacy in the digital information age, we need to understand the function of the Internet. Since its early usage, according to the GNU project and the Free Software movement, the Internet started as an open source where information and technical accesses are meant to made free to use to anyone find the tools useful, and it allows users to make changes to better suite each users, as well as to continue to improve and develop the system. In other words, the Internet is initially meant to be an open project allowing anyone who understands the coding sources to build on the creative ways to make the system useful. It wasn't created on the bases to store personal privacy, rather, it is created to be a platform where its users are free to contribute and share their creativity and findings.

Until e-commerce came along, the Internet becomes the platform to money making for businesses. As the digital era blooms, businesses dominate the creative usage of the Internet. It becomes the platform where businesses are connected globally, resulting in a global digital economy where businesses maximize income with little amount of investment. Which brings us to storing consumers' private information such as credit card information for electronic purchases, as well as information such as social security, online personal behavior patterns, birthdays, physical addresses and etc.. Businesses collect such information for their own benefits at the beginning, and later on these information become extremely valuable in helping companies generate more business. One thing lead to another, new business model exist to make money by selling these valuable privacy information to each other without notifying the consumers to what usage the private information are for.

As mentioned, the Internet's initial purpose is to create an opened, shared, and free software system to the public for creative usage and the possibility to improve the system in the long run. Reed Daniel ends his article with the question that "in a digital world where images, video and text can proliferate globally in seconds, we need to rethink what "possession" means". Rather to discuss the issues of privacy and how it is related to new media, we should think about the purpose of the Internet and how it is being used today that changed the purpose of this platform overtime.

Wednesday, November 2, 2016

Creativity and New Media

New media tools such as Bitmoji allows user to creatively put together an avatar that reflects what they see in each other and how they perceive themselves. The picture provided is a Bitmoji avatar of how others recognize me as an animated character. It took me a couple tries to get to the avatar where my sister says, yes, it looks like me. The process is self discovering because the face shape I thought I have did not reflects how others see me. And I choose that specific Bitmoji with breakfast because I love to have brunch, and I believe in breakfast is the most important meal of the day. 

Before I found out about Bitmoji, I also tried to achieve the same with traditional ways such as self portrait done by me, and portraits of me by my friends, as well as a paid street artist. The difference is time consumption and the ease to make even minor changes make the portraits request little too much to ask from. And with Bitmoji, we were able to laugh about it, make fun of each other's avatar because it's that easy to make changes.  

Creativity

New medias such as the Web 2.0 that is user generated contents, allows its users to create and use the available tools to their best advantage. Many social networks such as YouTube and Twitter are some of the early examples of creative usages of the new media that is adopted since the 1990s. Today, these new medias survived and is continuing to innovate with new features. What makes these platforms successful is their flexibility to define their products/services accordingly to its end users. With Web 2.0, platforms like Twitter have it easy in fostering creativity in their service.

With Web 2.0, Twitter has been doing an excellent job in observing their end users as they innovate their services with creative features. From observation, Twitter is quick to pickup the creative ideas that is first used by its original users, they "rely on user-generated innovation more than any other company", says Miller C. Claire in the article "Twitter Serves Up Ideas from Its Followers". "The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features" (Miller, 2009). This is an example of businesses generating creative ideas based on its consumers. With the new media, Web 2.0, the company fosters creativity in that it allows consumers to express ideal changes that can further improve the services/product on a continuous basis. Since these creative features are generated from Twitter's end users, they tend to be easily implemented and they are practical features that its consumers are happy to use. It is fostering creativity because the freedom to use and publish user contents encourage consumers to maintain direct communication with the company. And, the company are there to listen and be benefited from applying those changes by creating innovative features in its products/services. Thus, the new media helps to foster creativity in the product/service producers' side because it allows them to easily generate useful information from its consumers that directs their next innovative ideas to bettering the product/services.

Wednesday, October 26, 2016

Modeling Reality with Virtual World

Today's most controversial trend in the development of new technologies is virtual reality. It's a mix of excitement and concerns that determines how our future world would be like. Besides gaming, there are several ways where virtual world can greatly benefit us as well as potentially making its damage to individual users.

We can benefit from virtual world by using it as a training tool for medical practitioners. It is the best way to ensure medical students receive the right kind of practices by gaining experience to better prepare students for the job. In the past, mentioned in the article "Avatar II: The Hospital", hospital may have to hire actors to train new nurses in preparation for emergency incidents, which is costly and only a limited amount of times available to prepare for the real deal. However, with new technologies,"the virtual world allows a much more immersive experience, Dr. Greci says-and it doesn't interrupt a hospital's regular business." (Simon, 2010). And within the classroom, the tool allows students to take roleplay of the job by experience it on virtual world. Professors will be able to monitor the experience and provide feedback on student's performance. (Simon, 2010). It's safe to say that virtual world as a training tool for medical students and practitioners is a great way to ensure medical skills, and to prepare nurses to gain the right mindset under emergency situations through virtual practices.

Put aside the positive benefits from using virtual world, the downside of using such technology can influence negative social behavioral. A psychological research study shows in the article "Virtual world may impact real-world behavioral" indicates that "just five minutes of role­play in virtual environments as either a hero or villain can easily cause people to reward or punish anonymous strangers," says lead researcher Gunwoo Yoon of the University of Illinois at Urbana­Champaign." For those who develops an obsession for playing video games are most likely to be impacted by virtual reality technologies. Once the user puts him/herself into a roleplay, it's likely that they will be influenced momentarily by that roleplay. Because roleplay requires the person to think and act according to a designed character such as a hero or a villain. Sooner or later into the virtual world, the player will begin to identify him/herself to that of the avatar and risk the chance of carrying that character onto the real world.

However, a virtual world is created for users to experience things they may otherwise cannot practice in the real world due to social constraints or the fear of consequences. Others may argue that virtual world can foster creativity, where users are free to experiment things before confirming an idea in the real world. This can best be use in the science field and technology field where innovations are encouraged. By mapping an idea out in a virtual world, it gives researcher a better control on reducing errors when implementing it into the real world.  Therefore, virtual world can foster creativity in that it cancels out consequences if the result does not match to the expected. Virtual reality foster creativity in that it isn't real, so user is free to experiment anything without constraints and attachment.

As virtual world is expected to continue to develop and innovate, I expect it to be applied and used in ways that is most beneficial in making a better living environment. I happen to watch medical related TV shows, they always demonstrate new technologies of the future and how those new tools make things more convenient. I picture the future of virtual world becoming more realistic, and I hope that it's better for the good.

Friday, October 14, 2016

Blog about Twitter

Our school provides an online platform in specific to enhance education, and one of the many functions is that it allows professors of online courses to hold an "in-class" discussion with fellow classmates, we named it BlackBoard. Now the question is, how is that differ from that of Twitter?

With Twitter, every post and every interactive comments can be grouped together using hashtag (#). And as I was scrolling through the posts by my fellow classmates, the list goes on to posts from previous courses that was using the same hashtag code. However, interactive comments on Twitter is less formal due to its limited characters for every posts, and the tendency to using informal language is higher because I tend to forget that it is related to a course.Whereas on BlackBoard, not only because it is meant to be a learning platform, in order to view a post or comment, it requires to take the step of clicking it and open it specifically. Unlike Twitter, it doesn't have a limited character for each post, so the materials and contents are written more formal and structured. To summarize, Twitter is more relaxed and it tends to be easier to make comments due to its easy to access and short texts. Whereas on BlackBoard, it takes longer time to do what we can easily do with Twitter. 

Having a class discussion online is very different from that of traditional in-class discussion. By shifting it online, we can track who says what, and students are more active to comments and more expressive. As oppose to in-class discussion, we can see that only those few who always interact with professors and the majority of the students in class tend to be more passive in comparison. 

Social Networking Sites

Personally, I have an account on Twitter, Facebook, LinkedIn, Instagram, and Snapchat. And if anyone remember MySpace, I had one as well. Let's get started with my impression of the first four.

Twitter- I initially started this account mainly to follow news. It is easy to get handy, everything is pretty straight forward for someone like me, who is familiar with mobile friendly social media platforms. And it's simple. My impression was that it functions almost like texting for those who is active. It's a great platform to communicate, to stay connected and interactive with others.  

Facebook- it's a site where we stay connected with friends. It's fun with all the game options where users can invite their friends to play, as well as different entertainment activities. Some requires to exit the site to its sponsored site. It seems to provide a high security options to protect users, such as the option to allow selected group of friends to see a post. A lot of ads and they seem to be using cookies for their relevance. Definitely the largest content platform amongst all.  

LinkedIn- I was invited to create an account from someone who I once worked with. The theme on the page says business, and it really differentiate them from other social networking site. Its function is very similar to the previous version of Facebook before the recent upgrade. Users post, give likes, comments, and share. Except that it's contents are much more informative. 

Instagram- simplest platform of all four. It's like sharing an up-to-date photo album and user can choose to either share it with the public or reserve the account for people they know. And it allows users to post selectively, providing more security and privacy. 

In conclusion, all of them seem to be providing a similar service made free for everyone, and yet, they each have their specialty. They are all available platforms to enable friends to stay connected no matter where they are. And yet, they are different by tailoring themselves to better service the slightly different groups of audience. 

Wednesday, October 5, 2016

Scial Networking

Social Networking media has becoming more of our everyday life. In fact, social networking media has been seen as a substitute to traditional socializing such as to make friends. More or less, we all use social networking media to communicate and interact with our friends. Even businesses have been adapting to this new technology which together we allowed the power of social networking to continue to grow.

Social networking on the Internet enhances how businesses market themselves, branding, and interact with potential leads. For example, the majority of Facebook users publish and update their personal information and before they know it, they are creating a behavior pattern that is available to the public on the Internet. In the article "Leaving 'Friendprints'", Shawndra Hill says that "a person's pattern of behavior on various networks can reveal tell-tale signatures, similar to fingerprints...that can be used to solve a wide range of business challenges". Another example that these technology tools changed business is the effect on the recruiting process. A more professionally used website very similar to that of Facebook is LinkedIn. Recruiters have been shifting the traditional process of waiting for the right candidates to they are now actively tracking down for the right candidates through social networking site. Shally Steckerl who recruits talents for Microsoft says in the article "Social Networking Technology" mentions that "with LinkedIn, he can find people faster using a vastly increased network of contacts". Therefore, social networking technologies have drastically changed the way business are conducted in ways to save time and resources.

However, there is always two sides to everything including social networking technologies. As much as the new technologies impact businesses and our everyday life positively, it is also threatening the boundaries to personal privacy. It raises the questions of privacy on social networking website such as Facebook. In the article "Leaving 'Friendprints'", Lance Hoffman who is a computer science professor at George Washington University mentions that "just a person's name and birth date - routinely found on a Facebook profile - can be a useful lever for an identity thief". In another article about Facebook privacy by Rebecca Greenfield says that "...if you really don't want intimate photos out there, don't put 'em on Facebook. But also, don't expect to hide something if you do - everything can be shared and re-shared these days". Nothing we post on social media can be hided because once it is out there, the chances of it being re-posted or shared is no longer within the control of the original publisher.

Regardless of the many positive and potentially dangerously negative impacts that social networking media contains, it will continue to take a role in our everyday life. As it is used more as an entertainment channel than a professional tool, the only way for social networking technologies to evolve is to become more official to use in the professional world.

Wednesday, September 28, 2016

Blog v Wiki

The major difference between blog and wiki is their ability to collaborate. Blogs exist for personal sharing purposes, it is widely constructed around the author's style and personality. Nowaday, we connect blogs to its very own author as opinionated or influential as suppose to its popularity on the Internet. Wiki on the other hand, is more interconnected and is aimed for crowdsourcing. Meaning, a wiki page belongs to the public rather than to build around one author's preferences. In terms of collaboration, wiki takes the advantage because of its crowdsourcing basis. It is the platform where information are gathered and contributed by the public anonymously by choice. Whereas to blogs, every blog represents a platform where its author can publish private opinions, and to generate influence publicly is heavily depends on likableness of its contents. We often see bloggers collaborate for a project or to appear together in a couple contents, but their main purpose is still to generate followers by driving traffic to each of their blogs. As being said, what differentiate blog from wiki is its purpose to influence others by publishing opinionated contents. Whereas on the other hand, wiki's main purpose is to act as a publicly held platform to generate information made easy for anyone to search on the Internet.

There seems to have different ways of utilizing the free platform of a wiki page. Locher Margaret in "More on How to Build Your Own Wikipedia" indicates how businesses can utilize wiki as a crowdsourcing to their advantage. According to surveys cited in the article, "[a]lmost half of those who use wikis said they employ them primarily as a collaboration tool...[t]here are more positives than negatives to using wikis". However, there is a risk to providing such enormous freedom to public contents. According to Cohen Noam's article "A Rorschach Cheat Sheet on Wikipedia?", the freedom for users to publish any contents on the Internet runs the risk of encouraging public cheat sheets on exams. "Psychologists have registered with wikipedia to argue that the site is jeopardizing one of the oldest continuously used psychological assessment tests", where thousands of psychological scholar papers have been done based on exam taker's answers. As much as the positive reflection on the free platform, wiki like everything else also contributes negative effects that could potentially threaten major researches.

Wiki's existence has been transforming how information is passed along traditionally, it is time to expand on its primarily usage as the platform to collectively collaborate knowledge. There may have one more way to further transform wiki usages is perhaps to collaborate with education. By properly install the wiki software into the educational system in all institutions, it can build an interconnected body of students, enhance team projects, and open the opportunity to learn outside the classroom with other students who share a mutual interest in a variety of subjects.      



Wednesday, September 14, 2016

Ebay: Marketing Impact

Today's technology advantage boost up the speed of the continuous shifts in how businesses are conducted. Ebay is among one of the many successful business models that initiated the step of shifting the trade market online. The purpose of this project is to examine the marketing impact that Ebay has on trade markets. The project topic focus on examining how Ebay changes the marketing field. How new media changes the industry by shifting the market Online? How Ebay transforms the trading industry and the relationship between buyers and sellers? And, how is this new media trend could potentially affecting the near future of businesses?