Creativity

New medias such as the Web 2.0 that is user generated contents, allows its users to create and use the available tools to their best advantage. Many social networks such as YouTube and Twitter are some of the early examples of creative usages of the new media that is adopted since the 1990s. Today, these new medias survived and is continuing to innovate with new features. What makes these platforms successful is their flexibility to define their products/services accordingly to its end users. With Web 2.0, platforms like Twitter have it easy in fostering creativity in their service.

With Web 2.0, Twitter has been doing an excellent job in observing their end users as they innovate their services with creative features. From observation, Twitter is quick to pickup the creative ideas that is first used by its original users, they "rely on user-generated innovation more than any other company", says Miller C. Claire in the article "Twitter Serves Up Ideas from Its Followers". "The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features" (Miller, 2009). This is an example of businesses generating creative ideas based on its consumers. With the new media, Web 2.0, the company fosters creativity in that it allows consumers to express ideal changes that can further improve the services/product on a continuous basis. Since these creative features are generated from Twitter's end users, they tend to be easily implemented and they are practical features that its consumers are happy to use. It is fostering creativity because the freedom to use and publish user contents encourage consumers to maintain direct communication with the company. And, the company are there to listen and be benefited from applying those changes by creating innovative features in its products/services. Thus, the new media helps to foster creativity in the product/service producers' side because it allows them to easily generate useful information from its consumers that directs their next innovative ideas to bettering the product/services.